Email marketing
An effective solution for everyone

  • Would you like to start with email marketing, but you don’t know how?
  • Do you send newsletters, but your expectations are not met?
  • Is your newsletter falling apart on your mobile, even if it is displayed correctly on your desktop?
  • Does anyone read or open your newsletters? Do they end up into SPAM?
  • Does your database contain inactive contacts and you pay unnecessarily for them?


Email marketing strategie

Email marketing is not just about sending out newsletters. Having the right settings is the key to success. This is just one of the many aspects I can help you with.

Now, let’s talk about how to make the most of email marketing.

What can I help you with?

Content optimization, including templates

Best practices regarding the appearance, content, location of CTA buttons and blocks so that the recipients immediately recognize the type of newsletters. Tips on how to avoid SPAM traps.

Creation of templates and subsequent sending

Tailor-made templates based on your needs (microsite, jpeg, leaflet). Creation and distribution of campaigns in the email marketing tool of your preference. Help with your first sending.

Database analysis and segmentation

Clean your database up by removing inactive contacts, as well as create name segments for more effective targeting. Evaluation and analysis of campaigns based on reports.

Automated scenarios and personalization

Designe automated scenarios (birthday cards, welcome email) that will save you time. Implement personalization elements that will build a better relationship with your contacts.

How does it work?

At the beginning, an initial consultation with the client will be held, during which we will get to know each other better, set goals and expectations. After a thorough analysis, I will come up with the best possible  solution, which we will verify together in practice. Subsequently, the final strategy will be implemented.

Introductory consultation

Optimization proposal



Božena Peroutková
Email marketing specialist

Božena Peroutková - Email marketing specialista

About me

My specialization is in email marketing strategy, email marketing consulting and training. I like creating tailor-made solutions and having a friendly approach.

I have been working in the field of e-commerce for six years. I had the opportunity to work for BENU, a.s., Knihy Dobrovský or

I am an enthusiast of email marketing. I believe that emailing is the future of most companies, since it is a powerful weapon which, should be used wisely.

Collaborations & Partners



IČ: 09550917


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